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The Full Story

Discover NI Campaign

Discover NI is the primary tourist board for Northern Ireland, dedicated to promoting the region's rich cultural heritage, stunning landscapes, and vibrant cities. With a focus on providing visitors with unforgettable experiences, Discover NI showcases a variety of attractions activities, and events that highlight the unique charm of this beautiful area.

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Sure, Where Else
Would You Get It?

NEO Digital Media worked with JAGO Communications and

Discover NI to create a campaign with Kathy Kiera Clarke. otherwise known as Aunt Sarah from Derry Girls, to advertise the beauty of Northern Ireland. The trip included some of our most unique visitor attractions, which took her from viewing original costumes seen in one of HBO’s most popular TV shows, to sampling whiskey in the birthplace of the world’s most famous ship. The campaign was published to all Tourism NI platforms

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