This promotional video for Clarks Outlet at The Junction was created to launch their Back to School campaign with a fun, energetic style that follows young kids picking out their new school shoes. Filmed in collaboration with SQC Digital and a cast of models, the video uses bright visuals, playful movement, and engaging storytelling to connect with families and capture the excitement of getting ready for the new term. Designed for retail marketing and social media, the promotional video showcases the Back to School range in a relatable way while driving footfall, increasing sales, and highlighting the value of creative commercial videography for in-store promotions.